About Us

Lois R. DeMeester | CEO

Lois R. DeMeester is the Founder and CEO of The Destination Sales & Marketing Group, Ltd. (DS&MG). Since its inception in 1992, DS&MG has become the leader in the field of transportation demand management (TDM), transportation grant administration and program development. In 1998, Lois founded Arlington Transportation Partners (ATP), a group committed to assisting Arlington employers attract and retain top workforces by assisting executives in the implementation of transportation benefit programs. In 2010, she founded Mobility Lab, recognized today as a national think-tank focused on best practices in mobility management—which aims to move people instead of cars.

She and her team of experts provide brand strategy, market research and analysis, TDM, sales, marketing, and communications services for BikeArlington, ATP, WalkArlington, and Capital Bikeshare. Her strategic vision and leadership of ATP has helped Arlington County achieve its vision of becoming a national leader in sustainable transportation and smart growth.

Collaborative visionary | Master gardener | Lake girl | Feng shui practitioner

@TDMWendy

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Wendy Duren | ATP Program Director

As the Program Director of Arlington Transportation Partners, Wendy is the business-to-business transportation demand management expert. She manages a team of 16 outreach, development, and marketing professionals with seven direct reports and is responsible for the Employer, Property & Development, Multi-Family Residential, Schools, and Hotel Services Programs. Wendy ensures all goals, objectives, and timelines are met within budget. Wendy is also a Board Member of the Association for Commuter Transportation.

Before joining DS&MG, she was the president of an expatriate membership group in the Principality of Liechtenstein, and the sales and marketing lead for Metro Transit’s Metropass Program in the Twin Cities. She holds a Bachelor of Arts in German, International Relations and Intercultural Communications from St. Cloud State University.

Proud Minnesotan | Pho enthusiast | Geocaching amabssador | SCUBA certified novice

Lorene Kluge | Art Director

As Art Director for the Destination Sales & Marketing Group (DS&MG), Lorene is the behind-the-scenes creative force for ATP. She imaginatively blends design, illustration, and color to inspire Arlington employees to use alternative modes of transportation. Lorene is responsible for producing print and web based marketing materials including logos, sales kits, posters, brochures, ads, infographics, and special event materials. Her designs have been instrumental in the success of all ATP programs. Lorene is a member of the American Institute of Graphic Arts.

Before joining DS&MG, she was a graphic designer and research specialist with the Educational Research Service authoring and designing publications for the nation’s education leaders. She holds a Bachelor of Arts in Sociology from George Mason University.

Traveler | Cajun/Zydeco dancer | Macro photography novice | Cooking enthusiast

@ATPCommutes

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Pinky Advani | Senior Manager, Business Development

Employer Services

As a Senior Business Development Manager at Arlington Transportation Partners, Pinky is responsible for the employer transportation demand management program for her territories that include Clarendon, Virginia Square, and Ballston. She works with organizations of all sizes to assist in implementing new programs and enhancing existing benefits programs. Pinky uses her extensive account management skills to make sure her clients reach their goals.

Prior to joining Arlington Transportation Partners, she worked in account management at Fishbowl, a technology company serving the restaurant and hospitality industry. She holds a masters degree in Commerce and Economics from Mumbai University.

Bollywood aficionado | Fitness fanatic | Global citizen | Anthony Bourdain junkie

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Dagmawi “Dag” Alemayehu | Manager, Business Development

Property & Development Services, Commercial & Visitor Services

As Business Development Manager for Commercial and Visitor Services at Arlington Transportation Partners (ATP), Dagmawi works with the new developments in Arlington County that have transportation demand management site plan conditions. He also works with existing commercial office buildings and hotels in the County to implement sustainable transportation amenities, programs, and initiatives for building tenants and visitors to the area.

Prior to joining ATP, he worked for goDCgo, an initiative of the District Department of Transportation. He assisted DC hotels, lodging providers (Airbnb), museums, and the Convention and Visitors Bureau with using active forms of transportation for their employees and visitors in the DC region. He earned his master’s degree in Global Hospitality Leadership from Georgetown University and is a member of the American Hotel & Lodging Association (AHLA) and International Hotel & Luxury Association (IHLA).

DC sports enthusiast | Tourism fanatic | Carnivore habits | Quite loquacious

@ATPMarie

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Marie Cox | Manager, Business Development

Employer Services

Marie is a Business Development Manager at Arlington Transportation Partners, helping employers in Pentagon City, Crystal City, Columbia Pike, and Shirlington think strategically about their commuter benefit programs. She provides businesses with information and services that make it easy and enjoyable for employees in South Arlington to commute to and from work each day using different modes of transportation.

Prior to joining the team, Marie helped connect nonprofit employers with jobseekers in the DC area, as well as assisted employers and their employees with FMLA and leave administration. She holds a Bachelor of Arts in French from Virginia Tech.

Documentary buff | Run nerd | Muffin enthusiast | Painting guru

@TinLizzieBikes

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Elizabeth A. Denton | Manager, Business Development

Schools Services

Elizabeth is the Schools business development manager and works with Arlington Public Schools (APS) to reduce vehicle traffic around schools and to make them healthier, greener places to work and learn. ATP’s School Services Program works to ensure that APS employees are utilizing existing multimodal transportation benefits and options. The Schools Services parallels the student bicycle and pedestrian education work done by the APS Safe Routes to School coordinator, to foster the whole community.

Elizabeth joined DS&MG with a wide range of experience, having both a bachelor’s and master’s degree in European History, and 17 years experience in theatrical costuming.

Dedicated stitcher | Reflective fashion expert | Travel addict | Bicycle blogger

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Alberto Fernandez | Manager, Business Development

Property & Development Services, Multi-Family Residential

As Business Development Manager of Residential Services at Arlington Transportation Partners (ATP), Alberto is excited about working with residents of Clarendon, Rosslyn, Ballston, Virginia Square, and Shirlington. Also, designated property management companies share the passion of a multi-mobility environment for residents.

Before joining the ATP team, Alberto’s experience includes working on sustainability programs in Europe. Since moving to Arlington, he worked in property management and helped grow a local business. Alberto has his master’s degree in Public Policies and a bachelor’s degree in Law both from Autonoma’s University in Madrid.

Soccer fan | Amateur chef | Arlington volunteer | Podcast listener

@UrbanPLAYces

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Sheila McGraw | Program Manager

Property & Development Services

As the program manager for the Property and Development Services team at Arlington Transportation Partners, Sheila works with her team to ensure that new developments in Arlington County are decoupled from single occupant vehicle trips by offering transportation options at the building level. Her team works with new site plans and existing buildings of all sizes and classes to ensure that employees, residents, tenants, and guests are aware of and encouraged to use alternative forms of transportation.

She joined ATP in 2016 after spending two years in the Netherlands, working with local organizations and earning a master’s degree in Urban and Regional Planning from the University of Amsterdam. She is eager to make biking, walking, and taking transit the default choice for those living, visiting, and working in Arlington.

Bike geek | Dog cuddling expert | Ultimate Frisbee addict | Advanced Scuba diver

@ATPCommutes

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Zara Seastrunk | Business Development Manager

Employer Services

As a Business Development Manager with Arlington Transportation Partners, Zara encourages and supports companies in Rosslyn and Courthouse that want to provide a variety of sustainable transportation benefits and programs to their employees.

Prior to joining ATP, Zara developed B2B sales and marketing programs and organized training events for health and nutrition retailers around the world. She believes that the long-term success of an organization is directly tied to its employees’ overall health and happiness, including the impact of the daily commute. Zara is a Fightin’ Texas Aggie with a Bachelor of Science in Nutrition, and has years of experience sitting in traffic.

Proud Texan | Dog mom | Hiking enthusiast | DIY nail artist

@2_ninaa

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Christy Lee | Marketing Manager

As the Marketing Manager at Destination Sales & Marketing Group (DS&MG), Christy works closely with sales and marketing to help build strong business-to-business relationships. She manages multiple databases to run reports, finds leads/prospects, and implements analytical-based outreach efforts. Christy also assists in creating digital and print marketing pieces and is the driving force behind the Arlington Transportation Partners (ATP) and DS&MG website functionalities. Her expertise and contribution to the website’s development, SEO, and analytics has contributed to increase awareness of ATP and Champions.

Prior to joining DS&MG, Christy was the website developer for a construction company and was the lead in creating their digital presence. She holds a Bachelor of Science in Business Administration specializing in Information Technology from American University. She is a member of the Association of Commuter Transportation.

Board game collector | Amateur book-binder | Ukulele strummer | Photography enthusiast

@ATPCommutes

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Fadi Seikaly | Marketing Manager

As the Marketing Manager at The Destination Sales & Marketing Group (DS&MG), Fadi is the marketing lead for the I-66 Inside the Beltway program and Arlington Transportation Partners (ATP) Schools programming. Fadi also works closely with the ATP team to create marketing pieces and promotional items for various campaigns.

Prior to joining DS&MG, Fadi served as Programs Director at the Foundation for Advancing Alcohol Responsibility, and as Marketing Communications Manager at the National Sleep Foundation. He holds a master’s degree in Tourism Administration and Sports Management from The George Washington University, and a bachelor’s degree in Business Administration and Marketing from the American University of Beirut.

Future Jeopardy champion | General of Sunday soccer team | Music elitist | Words with Friends master

@ATPCommutes

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Jack Narron | Planning Specialist

Property & Development Services, TDM for Site Plans

Jack is a Planning Specialist with the TDM for Site Plans division of the Property and Development Services program. He oversees site plan properties, working with developers and property managers to ensure that their buildings are in compliance with Arlington County’s standards for alternative transportation infrastructure.

Before joining ATP, Jack worked at the Metropolitan Washington Council of Governments, helping administer the Transportation Planning Board’s Transportation/Land Use Connections program. Jack has his master’s in Community Planning and his bachelor’s in Political Science, both from the University of Maryland, College Park.

Boston sports fan | (Occassional) music blogger | Dockless scooter lover | Anglophile

@ATPCommutes

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Erica Wohlleben | Planning Specialist

Property & Development Services, TDM for Site Plans

Erica is a Planning Specialist with the TDM for Site Plans division of the Property and Development Services program. She oversees site plan properties, working with developers and property managers to ensure that their buildings are in compliance with Arlington County’s standards for alternative transportation infrastructure. Additionally, she helps to administer the Arlington County Commuter Services program, managing data, invoicing, and research projects.

Before joining ATP, Erica worked as a Regional Planner for the Northern Virginia Regional Commission. There she worked on projects related to TDM for Military Installations, the development of a commuter ferry system on the Potomac River, bike and pedestrian safety, sustainable landscaping, and waste management. Erica has her bachelor’s in Political Science from Virginia Tech and was born and raised in Northern Virginia.

Lover of live music | News junkie | Thrift shopper | Aspiring yogi