About Us

Lois R. DeMeester | CEO

Lois R. DeMeester is the Founder and CEO of The Destination Sales & Marketing Group, Ltd. (DS&MG). Since its inception in 1992, DS&MG has become the leader in the field of transportation demand management (TDM), transportation grant administration and program development. In 1998, Lois founded Arlington Transportation Partners (ATP), a group committed to assisting Arlington employers attract and retain top workforces by assisting executives in the implementation of transportation benefit programs. In 2010, she founded Mobility Lab, recognized today as a national think-tank focused on best practices in mobility management—which aims to move people instead of cars.

She and her team of experts provide brand strategy, market research and analysis, TDM, sales, marketing, and communications services for BikeArlington, ATP, WalkArlington, and Capital Bikeshare. Her strategic vision and leadership of ATP has helped Arlington County achieve its vision of becoming a national leader in sustainable transportation and smart growth.

Collaborative visionary | Master gardener | Lake girl | Feng shui practitioner

Wendy Duren | ATP Program Director

As the Program Director of Arlington Transportation Partners, Wendy is the business-to-business transportation demand management expert. She manages a team of 16 outreach, development, and marketing professionals with seven direct reports and is responsible for the Employer, Property & Development, Multi-Family Residential, Schools, and Hotel Services Programs. Wendy ensures all goals, objectives, and timelines are met within budget. Wendy is also a Board Member of the Association for Commuter Transportation.

Before joining DS&MG, she was the president of an expatriate membership group in the Principality of Liechtenstein, and the sales and marketing lead for Metro Transit’s Metropass Program in the Twin Cities. She holds a Bachelor of Arts in German, International Relations and Intercultural Communications from St. Cloud State University.

Proud Minnesotan | Pho enthusiast | Geocaching amabssador | SCUBA certified novice

Pinky Advani | Senior Manager, Business Development

Employer Services

As a Senior Business Development Manager at Arlington Transportation Partners, Pinky is responsible for the employer transportation demand management program for her territories that include Clarendon, Virginia Square, and Ballston. She works with organizations of all sizes to assist in implementing new programs and enhancing existing benefits programs. Pinky uses her extensive account management skills to make sure her clients reach their goals.

Prior to joining Arlington Transportation Partners, she worked in account management at Fishbowl, a technology company serving the restaurant and hospitality industry. She holds a masters degree in Commerce and Economics from Mumbai University.

Bollywood aficionado | Fitness fanatic | Global citizen | Anthony Bourdain junkie

Tiffany Bui | Digital Specialist

As a Digital Specialist for Arlington Transportation Partners, Tiffany is responsible for creating effective marketing materials, strategies, and campaigns to promote transportation initiatives for Arlington County Commuter Services programs.

Before joining DS&MG, Tiffany was a Creative Design Coordinator at the United Nations Association of the National Capital Area (UNA-NCA), and a Graphic Designer at George Mason University. Tiffany approaches design with an emphasis on impact and viewer experience, and she wants to use her creative ability to effectively translate ideas into visual communication. Tiffany holds a Bachelor of Arts in Arts and Visual Technology, with a concentration in Graphic Design from George Mason University.

Food lover | Sweet Tooth | Board game enthusiast | No sense of direction

Marie Cox | Manager, Business Development

Employer Services

Marie is a Business Development Manager at Arlington Transportation Partners, helping employers in Pentagon City, Crystal City, Columbia Pike, and Shirlington think strategically about their commuter benefit programs. She provides businesses with information and services that make it easy and enjoyable for employees in South Arlington to commute to and from work each day using different modes of transportation.

Prior to joining the team, Marie helped connect nonprofit employers with jobseekers in the DC area, as well as assisted employers and their employees with FMLA and leave administration. She holds a Bachelor of Arts in French from Virginia Tech.

Documentary buff | Run nerd | Muffin enthusiast | Painting guru

Alberto Fernandez | Manager, Business Development

Property & Development Services, Multi-Family Residential

As Business Development Manager of Residential Services at Arlington Transportation Partners (ATP), Alberto is excited about working with residents of Clarendon, Rosslyn, Ballston, Virginia Square, and Shirlington. Also, designated property management companies share the passion of a multi-mobility environment for residents.

Before joining the ATP team, Alberto’s experience includes working on sustainability programs in Europe. Since moving to Arlington, he worked in property management and helped grow a local business. Alberto has his master’s degree in Public Policies and a bachelor’s degree in Law both from Autonoma’s University in Madrid.

Soccer fan | Amateur chef | Arlington volunteer | Podcast listener

Erica James| Business Development Manager

Arlington Transportation Partners

Erica is a Business Development Manager at Arlington Transportation Partners (ATP). She is an avid biker and aspiring birder who enjoys the mental health boosts that biking and bird watching affords. As a plant enthusiast, she enjoys exploring the native plant species in her community in her spare time. A disciplined cook who adheres to a dairy-free diet, she also loves taking tapping vegan podcasts to discover new gluten and sugar free dessert recipes.

Cooking | Birds| Biking

Lorene Kluge | Art Director

As Art Director for the Destination Sales & Marketing Group (DS&MG), Lorene is the behind-the-scenes creative force for ATP. She imaginatively blends design, illustration, and color to inspire Arlington employees to use alternative modes of transportation. Lorene is responsible for producing print and web based marketing materials including logos, sales kits, posters, brochures, ads, infographics, and special event materials. Her designs have been instrumental in the success of all ATP programs. Lorene is a member of the American Institute of Graphic Arts.

Before joining DS&MG, she was a graphic designer and research specialist with the Educational Research Service authoring and designing publications for the nation’s education leaders. She holds a Bachelor of Arts in Sociology from George Mason University.

Traveler | Cajun/Zydeco dancer | Macro photography novice | Cooking enthusiast

Sheila McGraw | Program Manager

Property & Development Services

As the program manager for the Property and Development Services team at Arlington Transportation Partners, Sheila works with her team to ensure that new developments in Arlington County are decoupled from single occupant vehicle trips by offering transportation options at the building level. Her team works with new site plans and existing buildings of all sizes and classes to ensure that employees, residents, tenants, and guests are aware of and encouraged to use alternative forms of transportation.

She joined ATP in 2016 after spending two years in the Netherlands, working with local organizations and earning a master’s degree in Urban and Regional Planning from the University of Amsterdam. She is eager to make biking, walking, and taking transit the default choice for those living, visiting, and working in Arlington.

Bike geek | Dog cuddling expert | Ultimate Frisbee addict | Advanced Scuba diver

Tai Mooney | Program Coordinator

Vanpool Connect and Commute66

Tai is a Program Coordinator for Arlington Transportation Partners, helping with vanpool creation and retention for commuters and aiding businesses along the I-66 corridor in embracing multimodal commute programs for their employees. He provides individuals and companies with information on how to join or create a vanpool that works for them. For businesses along I-66 inside the beltway, he provides information and assistance with the promotion and implementation of commute programs for their employees.

Prior to joining DS&MG, Tai worked in the service industry while interning for a cancer research nonprofit. He holds a Bachelor of Arts in Biology and another in Gender and Sexuality Studies from the University of Virginia.

Disney expert | Marvel Lover | Video game enthusiast | In need of pizza

Carlos Pazmino | Manager, Business Development

Property & Development Services, Multi-Family Residential

As a Business Development Manager of Residential Services at Arlington Transportation Partners (ATP), Carlos will help build relationships, establish transportation programs and amenities, and educate residents of Arlington County to think strategically about their transportation options. He aims to make sure mobility in Arlington is an enjoyable and universally accessible experience for all walks of life, while also helping improve the built environment.

Before joining ATP, Carlos interned with AARP’s Livable Communities initiative working to enhance placemaking, transportation, housing, and sustainability standards with a lens of age-friendly design. Prior to moving to Washington D.C, he worked at the New York Public Interest and Research Group (NYPIRG) as a Project Coordinator and advocated for affordable fares, improved bus service, and enforcing ADA standards in public transportation. Carlos obtained his master’s degree in Urban and Regional Planning from Georgetown University and holds a bachelor’s degree in Political Science and Urban Economics from the Colin Powell School of Civic and Global Leadership at the City College of New York.

Comic Book Enthusiast | Cinephile | Metro Rail Enthusiast | Never learned to drive a car

Nick Peavy | Planning Specialist

Property & Development Services, TDM for Site Plans

In his role as a Planning Specialist, Nick works closely with property managers and developers to keep their site plans and properties in compliance with Arlington County’s standards for alternative transportation infrastructure.

Before joining ATP, Nick worked as a Community Development Planner for the Pioneer Valley Planning Commission in western Massachusetts – implementing Community Development Block Grant projects in small towns and helping the region develop planning strategies to recover from the impacts of COVID-19. Nick holds a master’s in Urban and Regional Planning from Georgetown University and a bachelor’s in Applied Economics from Virginia Tech.

Bikepacker| Folk Musician | Boardgame & RPG nerd | Kombucha brewer

Eduardo Plasencia | Manager, Business Development

Property & Development Services, Hotels & Commercial

As Business Development Manager for Hotels and Commercial properties, Eduardo engages with developers, property managers, and business owners along Arlington’s major corridors to help them and their employees make the most of transportation services, engaging them in creating a more human environment for themselves and the whole community.

Before joining DS&MG, Eduardo was part of the transportation team for the Argentinean Government between 2014 and 2019. He also worked in the real estate industry, involved in a dozen residential and commercial developments across Buenos Aires and Uruguay. Eduardo is trained as a Civil Engineer and is currently pursuing his master’s degree in Urban and Regional Planning at Georgetown University.

Geography nerd | Road trip adventurer | Frustrated astronaut | Middle Earth emigrant

Zara Seastrunk | Business Development Manager

Employer Services

As a Business Development Manager with Arlington Transportation Partners, Zara encourages and supports companies in Rosslyn and Courthouse that want to provide a variety of sustainable transportation benefits and programs to their employees.

Prior to joining ATP, Zara developed B2B sales and marketing programs and organized training events for health and nutrition retailers around the world. She believes that the long-term success of an organization is directly tied to its employees’ overall health and happiness, including the impact of the daily commute. Zara is a Fightin’ Texas Aggie with a Bachelor of Science in Nutrition, and has years of experience sitting in traffic.

Proud Texan | Dog mom | Hiking enthusiast | DIY nail artist

Fadi Seikaly | Marketing Director

As the Marketing Director at The Destination Sales & Marketing Group (DS&MG), Fadi works closely with the ATP team to create marketing pieces and promotional items for various campaigns.

Prior to joining DS&MG, Fadi served as Programs Director at the Foundation for Advancing Alcohol Responsibility, and as Marketing Communications Manager at the National Sleep Foundation. He holds a master’s degree in Tourism Administration and Sports Management from The George Washington University, and a bachelor’s degree in Business Administration and Marketing from the American University of Beirut.

Future Jeopardy champion | General of Sunday soccer team | Music elitist | Words with Friends master