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Parking Management

Parking management incorporates various tactics to maximize the use of existing parking facilities and improve the user experience of parking facilities. Parking management can help address a variety of issues including underutilized facilities or limited parking availability.

Learn more: Managing Your Parking | The Role of Amenities and Benefits | Formalizing a Carpool or Vanpool Program | Resources | Blogs

MANAGING YOUR PARKING

There are a variety of ways that buildings can manage parking. If you’re experiencing a parking shortage or want to promote more sustainable travel options, ATP has a few suggestions to curb parking demand at your site.

Create a daily parking rate

By removing an individual’s commitment to monthly parking, employers and properties reframe the commute as a daily decision. With many companies encouraging telework, along with the DC region’s many commuting options, a daily rate creates flexibility that is lacking in monthly or annual parking fees – keeping parking available for those who need it while reducing your building’s carbon footprint.

Unbundled parking pricing

Unbundled parking pricing ensures that the amount of parking that is being used is what is being paid for. With bundled parking, a certain number of spaces are automatically included with a building lease, entailing that the cost of parking is carried even if its not used by a tenant. Conversely, with unbundled parking, each space is paid for only if it is used. Unbundled parking pricing can be charged on an hourly, daily, weekly, monthly, or annual basis.

Parking cash out program

Employers providing free or subsidized parking to employees can create a parking cash out program, offering a financial incentive for employees who opt to use sustainable modes instead of driving alone to work. Through this type of program, an employer gives the user a choice of continuing to drive alone and using a parking space at work or receiving a cash payment for giving up the space and getting to work via a sustainable mode. This type of program eliminates the often times hidden cost of parking and has been shown to have large effects on the drive alone rate at a building.

THE ROLE OF AMENITIES & BENEFITS

Employer-Provided benefits

A number of employer-provided benefits can be added that encourage the use of modes other than driving alone. An ATP representative can work with you to determine what has the greatest opportunity of solving your parking challenges. In many cases, a survey is the first step to creating a benefits program that shifts employee behavior. Some benefits that can help include:

Commuter benefits for transit and vanpool

Monthly subsidy for carpool

Financial incentives for employees who bike or walk

A robust and well-planned formal telework program

Building-Provided amenities

Providing amenities at the building-level makes choosing the option that works best for each tenant easy and increases satisfaction. ATP can work with you to determine which amenities will add value to your building and enhance the user experience. Some amenities that can help include:

Bicycle parking facilities

Shower and locker facilities

Transportation information displays

Designated carpool/vanpool spaces

Shuttle service to/from transit hub

On-site carshare

FORMALIZING A CARPOOL OR VANPOOL PROGRAM

Your building may have designated carpool or vanpool parking onsite to increase parking availability by having more people ride together. These can be advertised as perks, as they are often conveniently located near entrances or elevators, may be partially or fully subsidized, and can provide extra space for larger vehicles. It’s important to have resources in place to promote the program and to track spaces and their availability through a registration process.

ATP provides sample forms, rideshare vehicle placards, and other customized resources to help you create and manage a rideshare program. We can also work with tenants or employees to form carpools and vanpools.

What is Vanpool?

A vanpool is a lot like carpool, with the driver and passenger sharing similar or identical commute origin or destination. What makes a vanpool different comes down to some numbers – the number of participants, number of available seats in the vehicle, and the ability to use an employer-provided commuter benefit.

An eligible vanpool must have at least seven seats total, with half of them occupied. Meeting these requirements allows one to use their employer’s commuter benefit to pay for costs, just as they would with transit. In addition to savings, vanpool riders also have access to HOV lanes and certain toll roads for free, often resulting in faster commutes. Learn more about vanpool requirements, formation, and benefits here.

RESOURCES

The guides below can assist you in implementing programs that will improve your employees’ commutes and alleviate parking challenges at your property.