Communicating SafeTrack and Positively Impacting Public Health

In May 2016, the Washington Metropolitan Area Transit Authority (WMATA) announced SafeTrack, an expedited safety and repair program that would consolidate three years worth of Metrorail track work into a single year. The impacts on the region and commuters were significant, leaving many people unsure about their daily commutes. In an effort to assist Arlington County businesses and residents, Arlington Transportation Partners set out to simplify each surge outlining both the implications and the options available.

The primary goal of our SafeTrack initiatives were to help every day commuters and businesses understand their options while making sure people didn’t default to single occupancy vehicles. While many of the options presented are specifically tied to active transportation and health improvements, many options like vanpool, telework and bus options correlate with stress reduction during a difficult, year long situation.

With SafeTrack in progress since June 4, the following digital and print materials have been created to support the goals of Arlington County Commuter Services and the overall initiative of Arlington Transportation Partners – making transportation easy.

SafeTrack Metrics

Measuring impact and return on investment can be a difficult task in any industry; however, Arlington Transportation Partners strives to create pieces that can be measured digitally, while testing print outreach methods that don’t have an instantaneous metric. Below is a snapshot of our digital metrics captured to date, since the launch of SafeTrack on June 4, 2016.